Internet search indicates that the 125 cc has caught the fancy of the Public... Bajaj to cease Discover 110/125 cc models
The 125 cc is the Next big thing...!!
No, I am not merely repeating what most of the industry experts are saying about the future of Indian Two Wheeler Industry. I am actually saying this with more conviction since I have myself seen some tangible proof of it..!!
Mr. Rajiv Bajaj on 125 cc Bajaj XCDPic: From Rearset's Blog
Why am I saying so..??
I keep a regular tab of the number of daily page views of TBCI (The Bike Chronicles of India) by an online service called "Statcounter". This month has been a raise in the number of page views thanks to the new releases by TVS Motors and Bajaj Auto. The daily average has been around 6,000-7,000 page views. But on 10’th September 2007 (yesterday), the number of page views of TBCI shot to an unprecedented high of 17,012..!! Even today (a day after) the number of page views has been more than regular days (at 20:27 hrs).
Page View Stats of the Bike Chronicles of India
It goes to show how Bajaj Auto has been successful in creating hype over the 125 cc XCD
This sudden spike was due to maximum traffic coming from Google Search, majority of which were searching for the new launch of the 125 cc Bajaj XCD with the DTS-Si engine.
Till now I was of the opinion that majority of the search in the internet was limited to the premium segment (150 cc of above) models only. Now this incident has shown that the consumer is definitely getting interested in the 125 cc segment and searching about it on the internet too.
Bajaj XCD has generated more public interest than the TVS Flame (at least so far):
Also it shows that the TV Commercial/Teaser of the 125 cc Bajaj XCD has been a success since it has generated the interest among the consumer. Even the launch of the 125 CC Flame from TVS hasn’t generated such spikes in the number of page views of TBCI.
But this may well be the reason because unlike the Bajaj XCD, there hasn’t been any TV Commercial of the Flame so far. That means not many must have been informed about the TVS Flame so far. It goes to show how Bajaj Auto has been successful in creating hype over the 125 cc XCD.
Nevertheless the unprecedented spike in the number of page views of TBCI also goes to show that the common public is starting to take more interest in the 125 cc segment.
Bajaj Auto to discontinue the Discover 112 and the Discover DTSi 125:
Following with the launch of the XCD comes the news that Bajaj Auto is ceasing the production of the Discover 112 and the Discover DTSi 125. The Discover hadn’t been selling that well. As admitted by Mr. Rajiv Bajaj himself, Bajaj Auto was selling less than 5,000 Discover 112 per month (read about it here..). This leaves only the Discover DTSi 135 as the production model holding the Discover brand name. Read about it here..
With the decision to discontinue the 112 and 125 cc models of the Discover, Bajaj Auto has made it clear that it will target the entry level 125 cc segment with its XCD, priced attractively at Rs. 41-42K (Ex-Showroom Pune) which is close to the price tag of the 100 cc Hero Honda Splendor.
The Discover DTS-i 135 must have been successful for Bajaj since they are planning to continue with this particular model. At least in Bangalore City I have witnessed quite a few Discover DTS-I 135 cc models pottering around.
Don't be fooled by the above photo of the Bajaj XCD in thinkng that the XCD is dimunitive in size. Mr. Rajiv Bajaj actually happens to be quite a tall and well built guy. Shown below is a screen shot which clearly shows his tall stature.
Mr. Rajiv Bajaj at an Award Function
- XCD, The new 125 cc from Bajaj [Pics/Tech Specs]
- Video of the HOT 125 CC TVS Flame..!! [Videos]
- 125 CC TVS FLAME (With CCV-Ti Engine) HOT..!! HOT..!! HOT..!! [Wallpapers & Tech Specs]
- New 125 C.C Bajaj "Exceed" with "DTS-Si" Engine launched
- Honda India has 100/125 C.C plans. Can we please have the CBR 150R too..??
- New 2007 Honda Shine (125 C.C) [Pics/Images/Tech specs]
- Bajaj Discover DTSi 135 C.C on Bajaj's Website now
- Global Auto rolls out its first Indo-China Bike from West Bengal
- Suzuki India launches 3 Variants of its 125 C.C motorcycle range
- New Yamaha Gladiator "Type J.A" 125 c.c with Alloys (Pics/Images)
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.